Here's how it works...
This quiz will take you through a short and carefully curated list of questions.
We'll be covering all the big assumptions or questions that you might have about your idea.
- This quiz is lightning-quick
- It's entirely free
- You'll get a customised recommendation about how to prototype, test or experiment
What we'll ask about...
Ten categories of experiment
Each category has a handful of prototypes, experiments or tests you can build to find an answer to your question
Feature experiments
Testing features, functionality and value propositions
Demand experiments
Testing and measuring real-world demand
Income experiments
Testing pricing, revenue models and price elasticity
Creative experiments
Testing brand, creative execution, copy and content
UX experiments
Testing the user experience of ideas and exploring specific features and functionality
Process, people and system experiments
Defining the user journey, processes and systems needed for delivery
Business model experiments
Testing the financial viability and sustainability of an idea
Route-to-market experiments
Testing the routes, partners and channels to grow an idea
Competitive experiments
Confirming a gap in the market and testing performance against competitors
Impact experiments
Testing, measuring and optimising the impact an idea has on people and planet
